Lessons From Creating an Online Outreach Empire
I delivered a preliminary talk on the opening night of ScienceOnline Oceans. I am extremely flattered by the invitation and the enthusiastic reception to my talk. Many asked me to post my slides online but I felt I needed to go a step further to provide more discussion, links, and points that an 10 minute presentation allowed.
1. I come from ocean outreach from a perspective that is much different from others. I am first and foremost a scientist. One that completely believes in research but equally in outreach. I am scientist communicator. I also come from the perspective of building, with the help of many others, Deep-Sea News over the last 8 years. In these years we have had many failures and successes. I believe we have reached success. Our community is amazing. Our hit rate reached 1 million last year and is expected to increase well over 2 million this year. There is no indication that our popularity is tapering off.
2. Be Strategic. Be Deliberate. Coming from the perspective of a scientist, I often worry about finding time to do this. I also want to do this effectively. We have to be more deliberate and strategic in the way we approach outreach online. Otherwise we are wasting time….